Round-Up Giving, The Fundraising Rodeo

Fundraising during an election year can be complex and staggering to your organization.

According to Allegiance Fundraising, whose strategy is to fuel your mission while providing solutions to drive your success, "Your donors are going to be inundated with political fundraising communications - mail, email and phone calls. All of these communications will be asking for YOUR donors' political support and vote, but most will also be asking for their financial support as well."

This takes a toll on your donors, but more importantly on your organization. So how do you protect your revenue stream and make certain your vision isn't lost amidst the chaos?.

"Stay focused not just on the giving, but on the tools your donors can leverage to give," is what Eric Helmick, Continue to Gives' Business Development Advisor says. "We have so many tools for an organization to utilize with easy to follow instructions, there is no reason an organization cannot keep up with a steady giving pace throughout an election, holiday, or similar world events."

Round-Up Giving is the simple idea of gathering purchases from a donor' credit card, rounding up the transactions on a monthly basis and giving it to the organization of their choice.

Organizations can sign up for Round-Up Giving right from their dashboard, and the company has already created easy to use videos to share with donors. Still in beta-test, this new tool will cost organizations a fraction of what an organization can potentially gain from donors using the platform.

Megan Strand, Engage for Good's communications director, says, "campaigns will likely grow and include more digital platforms. For example, GoDaddy, which lets people buy and build websites, has a "Round-Up" for charity box that allows customers to round up their order to the nearest dollar. The company says more than 14 million customers have chosen this option."

So how does your organization stay financially stable during an election year?

The dust may be settling from the hootin' n hollerin' of the 2020 election, but there may be a barrage of aftershocks. So don't wait. Add Round-Up Giving to your organization's campaign and start the new year off with a solid giving solution for your donors.